Bulk SMS marketing is the number one way to reach consumers across the country in Uganda. The one main reason why SMS is king is in the rate at which its audiences engage and interact with it.
Studies show that SMS is opened with 5 minutes of its delivery. Also, out of every 10 SMS received, 5 is replied.
Let’s look at how SMS matches to other mass marketing channels like email:
- EMAIL Marketing: Consumers respond late to emails. Email marketing also has no guaranteed delivery and it can end up in SPAM. Consumers are also very doubtful of emails they receive from the public
Emails can contain malware and virus. And because there is no easy way to opt-out of the campaign, people might get tired of commitment in the long run and if they cannot opt-out might result in reporting your identity to the service providers which might adversely affect your business.
- BULK SMS: With a click of a button, you can send SMS to millions of people directly to their phones. Delivery is instant and it gets to their inbox. Unlike emails, we have over 12 million phones in Uganda. People are also more willing to engage with SMS than emails.
Obviously, in the area of response and engagement, bulk SMS comes out top against email marketing.
The general result of this match between email marketing and bulk SMS marketing for the bragging right when it comes to efficient and effective marketing campaigns shows that bulk SMS has the upper hand. Apart from the areas of cost where both sorts of have a tie, bulk SMS has a steal on emails in the other areas considered.
http://geniussmsgroup.com offers quality bulk SMS in Uganda. We have a plan for every kind of business and our tools will help set up your bulk SMS campaign easily.